俄罗斯2007-2008防病毒软件市场分析报告

The EQs

Anti-Malware.ru,an independent analytical organization that focuses on informationsecurity software, announces the publication of its latest annualreport “Analysis of the Russian antivirus protection market 2007-2008”.
The final figures for the Russian antivirus software market in 2007amounted to $131 million, which represents an increase of 94% on 2006.The key factors behind this market growth are the continued developmentof the corporate sector and retail sales, an increase in the amount ofstate orders and a reduction in pirated software.




Kaspersky Lab continues to lead the Russian market, with sales of$60.2 million and a market share of 45%. It has consolidated itsposition significantly, taking almost another 9% share of the marketfrom its rivals in the space of a year.

Symantec is in second place with sales of $24.5 million. Its shareof the Russian market fell by 9.3% and now stands at 18.4%. Symantec’smarket share is now 2.5 times less than the leader Kaspersky Lab.
Trend Mircro and Dr.Web also lost ground in the Russian market andtheir growth rates are now significantly below the market average.Their market share fell by 4% and 2.9%, with sales of $8.6 million and$8.4 million respectively. That allowed ESET to overtake them and claimthird place with a market share of 13.7% and sales of $18.3 million.
Overall, the top five companies earned $120 million in 2007,accounting for 90% of total antivirus software sales in Russia, whichpoints to a virtual monopoly of the market by those vendors.

In 2007, as in the previous year, two vendors – Kaspersky Lab andESET – strengthened their positions. For the rest of the companies onthe market 2007 was a less successful year. Symantec (9.3%) sufferedthe largest loss of market share, followed by Trend Micro (4%) andDr.Web (2.9%). F-Secure, a market newcomer, managed to winapproximately 1% of the market in 2007.
The experts at Anti-Malware Test Lab forecast growth of 60% for theRussian antivirus software market in 2008, which means sales volumeswill reach at least $210 million. Changes are also expected in the topfive ranking of vendors. Given the right market conditions, ESET shouldcontinue to demonstrate a high growth rate that will take it ahead ofSymantec. The success of Dr.Web’s AV-Desk service should also see itoutstrip Trend Micro in the race for fourth place.
Other players on the market shouldn’t be forgotten. McAfee hasopened an official representative office in Russia and has announcedits intention of investing substantial sums in the Russian market.McAfee is working actively with its partners, though when compared tothe current activity of its competitors no significant breakthrough canbe expected for 2008.
Another relatively new arrival, BitDefender, has a lot of potential,but it is unlikely to demonstrate any significant growth in 2008. InRussia BitDefender and ESET have the same owner, which means the formerwill not threaten its more successful “sibling”.



来源:http://www.anti-malware-test.com/?q=node/51

主动防御

卡巴斯基，果然NB，呵呵

The EQs

The volume of sales and market share in 2006 - 2007 years  
Below are the sales figures of various vendors and their share of the antivirus market Russia (in prices of end-users).

Table 1.
Sales by major market participants antivirus protection in Russia in 2006 - 2007 years

	Sales of million dollars, 2006	Sales of million dollars, 2007	Рост 2006-2007 Growth in 2006-2007
Kaspersky Labs"	24.9	60.2	141.8%
Symantec	19	24.5	28.9%
Eset	4.7	18.3	289.4%
Trend Micro Trend Micro	7.2	8.6	19.4%
Doctor Web	6.3	8.4	33.3%
McAfee	2.1	3.2	52.4%
Panda Security Panda Security	1.7	2.0	17.6%
Sophos	1.2	1.6	3.3%
F-Secure	N/A* N / A *	1,3 1.3	N/A N / A
Other manufacturers	1,5 1.5	5,0 5.0	233,3% 233.3%
All market	68,6 68.6	133,1 133.1	94% 94%

  
* - F-Secure Products is not officially sold in Russia.

[ 本帖最后由 EQ2 于 2008-8-17 09:54 编辑 ]

The EQs

Totalmarket antivirus software in 2007 in Russia amounted to 133.1 millionUSD, which is 94% more than 68.6 million USD in 2006.

Столь

Such rapid growth in the market was a surprise to most experts and greatly surpassed our own expectations.

Great contribution to the growth of anti-virusmarket is also making "obelenie" software installed in organizationsand home users on computers.
In addition, significantly influenced the dynamics of the market heldby large public tenders for the supply of anti-virus software (forexample, in the Federal Tax Service and the Federal Customs Service ofRussia).

Against the backdrop ofworld average (about 14%, according to the IDC Worldwide Secure Contentand Threat Management 2007-2011 Forecast and 2006 Vendor Shares) somuch talk about the growth rate is very high degree of attractivenessof the domestic market.



As seen from Table 1, the position players on the market virtually unchanged.
The exception was Eset,which with a record growth of 289% on the outcome in 2007 managed toenter the leading three and change the composition of market leaders.
It is noteworthy that demonstrates Eset for competitors such staggering growth rate for the second consecutive year.



Sales by market leader - the company "Kaspersky Laboratory" - in 2007 grew by 141% - a record figure for the company in recent years - and amounted to more than 60 million USD. For purposes of comparison a year ago, the company's growth rate did not exceed 45%.


The steady but modest growth showed the company Symantec (28,9%), Trend Micro (19,4%) and "Doctor Web," (33,3%).
Their sales volume amounted to 24.5, 8.6 and 8.4 million USD respectively.
And "Doctor Web," virtually razed by sales from Trend Micro.


In the column "Other producers" includes such vendors as Microsoft,Aladdin, BitDefender, Avira, Safe'n'Soft Software, Agnitum, etc.
Total sales of these producers, in our assessment, increased by about 2 times and reached 5 million USD.


Inthe five leaders of the amount earned in 2007, 120 million USD,representing 90% of all sales of antivirus software in Russia. This fact allows to speak on the actual market-sharing between these five vendors.
Analysis of the results for 2007  
Table 2. Changing the shares of major market participants antivirus protection in Russia in 2006 - 2007 years

			Изменение доли рынка Changing market share
"Kaspersky Labs"	36.3%	45,2% 45.2%	8,9% 8.9%
Symantec	27.7%	18,4% 18.4%	-9,3% -9.3%
Eset	6.9%	13,7% 13.7%	6,9% 6.9%
Trend Micro	10.5%	6,5% 6.5%	-4,0% -4.0%
"Doctor Web,"	9.2%	6,3% 6.3%	-2,9% -2.9%
McAfee	3.1%	2,4% 2.4%	-0,7% -0.7%
Panda Security	2.5%	1,5% 1.5%	-1,0% -1.0%
Sophos	1.7%	1,2% 1.2%	-0,5% -0.5%
F-Secure	N / A *	1,0% 1.0%	1,0% 1.0%
Other manufacturers	2.2%	3,8% 3.8%	1,6% 1.6%

  
- F-Secure Products is not officially sold in Russia.

In the column "Other producers" hit vendors such as Microsoft, BitDefender, Aladdin, Avira, Safe'n'Soft Software, Agnitum.

[ 本帖最后由 EQ2 于 2008-8-17 10:02 编辑 ]

hsp19871116

有那么出色的本土杀软，俄国人应该不会很青睐国外杀软，

主动防御

哎.........中国国产三蛋是用不得啊，就费尔和微点 有前途。

syfwxmh

俄罗斯本土杀毒软件那么狠，看着真是幸福啊 ~~国产要努力

The EQs

Potential growth and positions of major players for 2008 (forecast) [tr][/tr]

Manufacturer	Potential Growth	The position in the market for follow-up in 2008
"Kaspersky Labs"	Very high	1
Symantec	Moderately high	3
Eset	Very high	2
Trend Micro	Moderately high	5
"Doctor Web,"	Very high	4
McAfee	Moderately high	6
Panda Security	Moderately high	8
Sophos	Very high	7
Microsoft	Moderately high	9
Bitdefender	Moderately high	12
F-Secure	Very high	11
Agnitum	Very high	10

一良大帝

呵呵，微点有前途的，费尔嘛。。估计要靠一边站了

strider

NOD32  占有市场也不少 ，不错