COMODO为什么免费？CEO告诉你~~~ 在朋友的介绍下认识了COMODO，按照我的习惯，认识一个杀软，或者防火墙，一定要先去官网看看。来到http://www.comodo.com/ ，吓了一跳，看到最多的词竟然是free！！！包括：
FREE Comodo Firewall
FREE Comodo Anti-Malware
FREE Website Authentication
FREE Comodo AntiVirus
FREE Email Security Certificate
呵呵，我就纳闷了，怎么全是免费的？那他们靠什么赚钱？正好下载页面有个链接，解释“我们为什么免费”，点击进去还有一个链接，说的是我们的CEO来解释为什么免费~~~
http://forums.comodo.com/melihs_corner_ceo_talkdiscussionsblog/give_all_that_for_free_whats_the_catch_how_does_comodo_make_money-t764.0.html
全文如下：
What Comodo is trying to do is simple! Give high quality high security desktop security products for free!
Why?:Comodo makes money selling Digital Certificates to businesses (we arethe guys who enable the yellow padlock you see when you visit sitesetc). We decided to build our Brand, Comodo, to be a household name. Wedon't have $500Million sitting in the bank account
(hold on.....let me check with my Chief Financial Officer (CFO) .....
2 min later....
Ok confirmed we don't! :-) )
for us to run a huge advertising campaign so that we can build the brand.
Comodois full of techies who are damn good at what they do. So we said, whynot give everyone a desktop security products for free! If we are ableto write good software and give such valuable software for free, ourname will be known in the market place, we will build our Comodo brandand this brand will be associated with security. And this will help ussell more Digital Certificates and other services we have as we willhave a big brand!
All we want from our users is their trust! ofcourse, we understand that we have to earn it! We are doing that bybuilding, for our users, unmatched Desktop security products so thatthey will never have to worry about
1)Which security product they should buy
2)Where they should buy it from
3)How much they should pay for it.
Becausewe will provide them all of the security products they will need, forfree, we are hoping that we will gain our user's trust so that we canbe a big brand and this will help our other services that we sell toenterprises!
Also if we can achieve our goals, it will meanpeople who could not otherwise have access to security technologies,can now have it for free. This will help the fight againstspyware/trojans that convert PCs into zombies and help the virtualcriminal underworld. Afterall its not the PCs in large enterprisesthat are zombies but its the ones at people's home who cannot afford(or not prepared) to pay for these type of products. And in return thiswill lead to creating a more trusted ecosystem for all of us tointeract with on the Internet! So its a win-win for the end users andComodo!
Hope I explained myself well enough (to me it sounded bloody good :-) )
cheers
Melih
CEO
Comodo
大意是这样的:
COMODO要做的很简单，就是免费提供高品质，高安全性的桌面安全产品！
为什么？COMODO主要收入来自销售数字安全认证（比如您浏览加密网页时的那个黄色的小锁的标志，就是我们认证的）。我们打算把我们的COMODO打造成为一个家喻户晓的品牌，然而我们的银行存折里好像没有5亿美元~~~
（稍等，我问一下我的首席财务主管~~~
两分钟以后~~~
ok，证实了一下，确实没有~~~）
为塑造品牌而举行大规模的广告宣传。
Comodo有很多的精英，他们非常擅长于自己所做的事情。于是我们想，为什么不为每一位用户提供免费的桌面安全软件呢？如果我们可以写出一个很好的软件，并且把这么好的软件免费提供给大家，那么我们在市场上一定会出名的。然后我们的这个与安全有关的品牌就会树立起来。有了一个知名的品牌，我们就能销售更多的数字认证和其他的服务。
我们希望从用户那里得到的只是信任。当然，我们也知道，信任是通过我们的努力得到的。我们需要为用户提供独一无二的桌面安全产品，使用户永远不需要为这些事情担心：
1、他们需要购买什么样的安全产品；
2、从哪里才可以买到；
3、多少钱；
我们会免费为用户提供所有他们需要的安全产品，希望藉此获得用户的认可，继而提高品牌的知名度。这将有助于我们向企业销售我们的其他服务。
如果我们的目的达到了，那就意味着那些通过其他方式不能获得安全技术的人们现在可以免费使用了。这将有助于打击那些会使计算机变成网络僵尸的间谍软件或者木马以及虚拟犯罪。当然，这些仅限于买不起或者不愿购买的个人用户，而不是企业用户。这将为我们和互联网的互动创造一个更加可信的环境。这对于用户和COMODO来说是一个双赢的局面！
我希望我已经解释的很清楚了。( 至少自我感觉良好 :-) )
祝各位愉快！
COMODO CEO
呵呵，通过这篇文章，我发现：
1、有时老外还是很幽默的，比如这个CEO；
2、外国公司更多关注的是企业用户和认证之类的核心技术，毕竟这些能赚更多；
我们的CEO已经说的很清楚了，我就不补充了。呵呵。
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发表于 2008-8-24 22:02:24
楼主
发表于 2008-9-1 08:48:46
